9 Lessons Learned: Designs

How to Design Your Book Cover

When you have so many books vying for readers’ attention, a striking cover can make all the difference. So this now poses the question: what makes a book cover successful?

If you’ve authored a book that you intend to self-publish, here are tips to help you design a good cover:


Have a main focus for the cover – nothing could be more important. Your book has a subject, and the cover should to reflect that one idea loud and clear. Avoid stuffing your cover with so many elements.

Imagine your book cover were a billboard, trying to capture the attention of every speeding prospect. The maximum word count on successful billboards is 6. You have to grasp the message in 3-5 seconds at 60 miles per hour. That applies to your book cover. Just one glance from your prospects and they should know your book’s genre, focus, and tone.


Anything you include in your design should help you communicate with the reader. Every element should be there for a reason.


Don’t consider a white background because it will surely disappear on retailers’ white screens. Instead, create one with a different color or at least a texture, or an illustration. You wouldn’t want to lose sales because of something as trivial yet completely avoidable as this.


Try to reduce the size of your cover design to that of an Amazon thumbnail and make sure you can still read it. You want to make it readable.

Talking about readability, make your font easy to read even when radically reduced. Watch out for thin and lacy script typefaces too – they usually turn invisible when small.


Choose an image that clarifies instead of being too literal. It can express the overall mood, for instance, or perhaps the era of the events.


This can be tricky because your choice of colors will obviously depend on the overall tone of your book. As a rule of thumb, you shouldn’t use too many so you don’t distract readers from your cover’s main message. You can also take a look at some color palettes online and decide on a combination that you think will fit your book.


Remember, you don’t want to copy anyone’s work, but you can always get inspiration and ideas from them. You won’t believe how this can help you create your own ideas and concepts.

Book Cover Design Software

If you’re going to publish your own book and design your own cover, using book cover design software can make things a lot more efficient. There’s no need to worry about the technicalities because they will be handled by the system. And thanks to that, you can concentrated on getting those creative juices to flow.

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