Advantages of Inbound Marketing
Consumers of today want to be in control in everything they do. They like the convenience and speed that the Internet provides them in terms of finding answers and solutions. They are averse to force-fed sales pitches. Ten million monthly searches on Google is more than proof that people want their independence. By reading online reviews and using social media, they also show that they are receptive to one another’s opinions.
Usual outbound marketing methods imparting one general message to all are now less and less effective. Everybody’s skipping video commercials, blocking ads in their browsers, and junking marketing emails. On the other hand, inbound marketing offers results that are more targeted and tangible.
If your budget is hefty, it’s easy to assume that outbound marketing is right for you. But all those TV commercials, billboards, and print ads can get very costly, and there can be no guarantees when it comes to your ROI. With the right number of ads and launched campaigns, you will definitely capture attention. However, whether or not that attention is from your target audience is another story.
On the other hand, inbound marketing calls for smart and lean thinking that allows you to gain customers without using brute force. Instead of simply imposing your message, you are also educating your audience. You may have a small budget for marketing, or you may be looking to cut your existing budget. Your costs will still be considerably lower compared to an equivalent outbound campaign. In fact, with all the free or inexpensive platforms available today, you can begin your inbound campaign at almost no cost.
Facebook and Twitter are obviously free of charge, as well as WordPress, which you can use for blogging and SEO. Marketing software companies also provide free versions of their products, which come in handy for those who are just starting out. When you have all the tools you need for free or almost-free, it’s not hard to see why inbound marketing is the better option.
With inbound marketing being cost-effective, better ROI opportunities are automatically available for you, but that’s not where it ends. After obtaining information from your readers and prospects, you will be able to make better decisions, such as which activities you should be spending more or less time on.
An inbound data campaign is perfect for data geeks who want to crunch the numbers and improve their efforts. From the time they arrive on your website up to the time you seal the deal, you can see and analyze each step of the campaign.
You will know how these people reacted at every stage of their journey as consumers, and you can experiment on different methods to know which one is the best.